July 31, 2006

Coke: And Growing


New Advertising Campaign for Coke

Coke: #1 Soft Drink in the World.
Next goal: Replace Water.

Cut to people swimming in pools of coke. To people taking showers in coke. To kids using drinking fountains at school that dispense coke. Fade out to moon eye's view of Earth. Oceans replaced with Coke... Fade back in to person next to a regular pool drinking a refreshing coke. Ok, we'll stick to soda. Coke: #1 Soft Drink in the World.

8 comments:

Anonymous said...

Eric, I think that is a brilliant idea. You truly are a marketing genius!

(Jarrett)

Sabai said...

Sunshine,
Just wait 'til you hear my campaign idea for tic-tacs. If only I actually worked for any of these companies...it's harder to think big for tractors.

Arcane Rest said...

you would think that tractors would be easy, all you have to do is the same thing with the coke but with tractors.

No cars or trucks just tractors and how great they are.

Wait that would be boring, perhaps a demolition derby of all the different company tractors with the company you market for winning out. Of course, with some catch phrase or something at the end.

Sabai said...

See, if I wrote for John Deere, that would work. But, doing that for our companies would be like saying Danny DeVito's going to beat Rocky in a demolotion derby.

Arcane Rest said...

well that would depend on what kind of car they each had, I think danny devito could beat rocky after all the brain damage rocky had in his career.

and dont you write for Case? that is fairly large and you could just show that it is tougher and can take more beatings than Deere tractors and still go

Anonymous said...

Eric, I was visiting some Case dealers last week and got to ride on some Trimble GPS enabled tractors. Pretty impressive stuff. Maybe you could write something about that... and stuff.

(Jarrett)

Sabai said...

Unfortunately, Case IH has their own GPS unit called AccuGuide that we try to sell as a combo-unit with their tractors. So, thanks for riding in the competition you Commie.

Anonymous said...

I was under the impression Trimble developed and serviced Accuguide, but Accuguide was just the name Case gave it... I could be wrong, but I'm looking at a brochure entitled "Case IH and Trimble Partners in Precision Agriculture." So I don't know that they'd be considered competitors...

(Jarrett)