August 23, 2006

Levi Strauss' New Ad Campaign


Beautiful classical music cues. Cut to a girl walking in and lying down on a railroad track, Cut to a person driving off a cliff, Cut to a bunch of people crossing themselves and jumping off of a bridge, Cut to a girl walking down the street casually and comfortably in her Levis. Cue voiceover "Levis. You'll make people want to kill themselves because they look so hideous compared to you." Pan to a guy who sees the girl walking down the street and then just starts punching himself in the face. End.

3 comments:

Anonymous said...

what a wonderful idea, you should try to seriously market it. there may be some people that think it is a little "outrageous" but that just goes to show how stupid those people are.

tony said...

The scary thing is that in Europe, that ad campaign would totally work.

I don't know if that's a Good Thing, or a Bad Thing...

Sabai said...

One small step for advertising, one giant leap closer to France.