February 22, 2008
Stick to What We Pay You For
Why do celebrities and entertainers vocalize their political beliefs?
From a marketing standpoint, it's a terrible idea.
Oh. He's for the federal funding of stem-cell research? That changes my mind completely.
She hates that politician. Maybe I should too?
It can't possibly be effective. In fact, it virtually ensures that 50% of their fanbase will be at least a little repelled.
This is not a "their views are irrelevant" type of post, although I'd be happy doing that as well. I'm simply saying that it's not a smart career move. And it's not effective, either.
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