June 16, 2008

How Big is Too Big?


Let's say you have a moral conviction against bigger retail chains, and you try to shop as much as you can at local shops.

How successful does the local store have to get before you stop shopping there?

4 comments:

Justin Elder said...

I think it's probably like music. When you start listening to that indie band that nobody knows about then you're all about listening to them. But when the average person off the street starts talking about that band then it is no longer something you like to listen to. Although, sometimes when it's late and nobody is around you might sneak a listen. Same with the store, when the average person starts thinking "I should shop there because it's cool or big enough, etc" then you don't shop there anymore unless it's late and nobody is around.

Sabai said...

i think you're right. but, that goes against the idea that the initial boycott was based on a moral conviction.

Steve said...

I guess it depends on whether or not the initial boycott was based on size or on local store versus national chain. If it is based on it being a local store, the size shouldn't change things that much.

Sabai said...

great point, and maybe i'm being silly to think that people have actually thought their objections through to that level