May 07, 2009

Diet Pepsi is For Girls

This commercial has been out for a while, but I want you to look beyond the physical comedy this time and listen to the message.

The First Diet Cola for Men.

It's brilliant. Because that's precisely the messaging someone like me needs to hear. Seeing a male drinking a Diet Pepsi out of those old sky blue cans literally made me feel uncomfortable.

Obviously this is silly, and a character flaw on my part, but it's reality, too. And bravo to Pepsi for trying to exploit it. In fact, I was so impressed by this commercial that I actually picked up a 2-liter of Diet Pepsi Max the other day at the store. But, after seeing it contained aspartame, I quickly put it back. It gives me headaches.

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