June 24, 2009

The Last 10 Years of Mountain Dew


My wife and I typically try every new soda flavor and candy concoction that comes out. I know that sounds disgustingly obese, but they're actually quite rare occasions. More than half of our taste tests end up being new flavors of Mountain Dew, which have been testing each summer for the last decade or so.

Yesterday was Dew-Day.

Now, Mountain Dew has arguably tried more new flavors in the last 10 years than every other major soda company put together. And the only one that has really stuck for me has been Mountain Dew LiveWire (orange) released in 2003. That has become a summer staple at our house. Mountain Dew Pitch Black (grape) was good too, but due to unpopularity (and likely brand cannibalism) is no longer made.

The only other one you non-dew connoisseurs may be familiar with is Mountain Dew Code Red (cotton candy-mediciney). Nearly half of the new flavors in the past decade have been cherry as well. The only thing I can think of is that they know how creepy Code Red tastes, and are trying to find a replacement. None have worked so far.

Then last year, Mountain Dew released three flavors charged with ginseng, and in true dewmocratic form, let the nation pick the winner. The nation did right, choosing Mountain Dew Voltage (blue-raspberry), the best one of the three, but it's still not good enough to buy.

So, yesterday, I'm walking down the aisles of my local Wal....independent organic grocer, and shreik with glee as I see two new Mountain Dew flavors.

The taste test was held last night. Mountain Dew Fuel Horde Red, ANOTHER cherry mediciney version. What's the deal? The second was Mountain Dew Fuel Alliance Blue, a wildberry concoction that is pretty close to Voltage, and unnecessary.

So stick to Dew in its green and orange forms. And now you now the rest of the story.

13 comments:

Ryan said...

Great post. I'm the same way, always NEEDING to try any new candy or pop. A few comments:

- While good old plain MD is by far my favorite, I prefer Code Red to Live Wire.

- I thought Pitch Black was disgusting.

- What about Baja Blast, the flavor only available at Taco Bell? I dig that too.

- Diet Mountain Dew is one of the WORST sodas I've ever had.

- What do you think of MD Throwback, made with natural sugar rather than high fructose corn syrup? It is similar to what we are used to, but packs a bit of a different punch.

Meghan said...

I wish I had been there to hear you shriek with glee :)

TJarrett said...

Do you remember Raspberry Pepsi from way back when? It was so good! I've been known to add a little raspberry lemonade to my Pepsi every time I'm at a Quizno's in an attempt to recreate that joy, but I usually end up disappointed.

Eric Olsen said...

baja blast is the absolute worst dew flavor ever. i didn't want to relive that horrible letdown again even by mentioning it.

i also left out the exclusive Mt. Dew Slurpee flavors (the combination of my two greatest culinary loves) to avoid being creepy...

i am very excited to try throwback as the media is successfully making me terrified of high-fructose corn syrup.

do you have a taste preference, after trying both, ryan?

I don't remember rasberry pepsi Jarrett, but that sounds delicious.

that reminds me of the new, Dr. Pepper Cherry...isn't what makes Dr. Pepper different from coke a cherry taste anyway? what's the point?

Matt J said...

Buy American!! Buy your soda with corn syrup. Have some pity for the American farmer.

Cheesehead Runner said...

I'd like to point out I was forced to buy a Pepsi Summertime flavor, orange infused Pepsi......enough said, I haven't seen it since last summer thank goodness

Eric Olsen said...

heidi, out of curiosity, or there literally were no other options?

'cause that sounds awesome, and i can't believe i missed it.

Brent said...

I bought many, many cases of Mountain Dew throwback. That's the only flavor worth anything.

Cheesehead Runner said...

We randomly happened upon it on a random day at Jewel and Dave insisted we try it since it was summer and the Pepsi said Summertime, great logic I know. I literally didn't even see it a week later....

Bobby teenager said...

I tried pepsi throwback last week with the "natural sugar" and I didn't taste too much of a difference. Now I can't find the 20 oz bottles at the same 7-11 I bought it at. Also, Meghan and I were eating at the new gigantic whole foods last week and she went looking for a diet coke for us to split. Apparently they only sell regular soda that is "organic" or natural or whatever... Their own brand. It tasted fine but we noticed it had almost twice the sugar of regular cola. Maybe thats a downside to not using all those preservatives.

Eric Olsen said...

do you know if the throwback had double sugar, too?

Brent said...

i don't think throwback had any more calories than the regular stuff. also, i thought there was less of a difference with pepsi throwback vs. pepsi--except pepsi throwback had an awful aftertaste.

Bobby Teenager said...

No the pepsithrowback had the same sugar (and I didnt think it was that much different from reg pepsi)...it was the whole foods soda that had more. I just found it interesting that a natural foods store or whatever they are would take a stand against diet sodas and sodas with preservatives but have no problem serving you soda with twice the sugar. (Man, I havent had Baja Blast since high school, I forgot about it...I'm gonna have to order that again next time at Taco Bell.)