August 21, 2009
Aurelios Pizza Marketing Blowup
Yesterday, Aurelios Pizza, my favorite thin-crust pizza place in Chicago celebrated their 50th anniversary by offering their pizzas at their 1959 prices. $1.75 for a small, etc. An amazing deal.
Now, marketing gurus will tell you this is typically a bad marketing practice. Aurelios is a premium pizza company. For one day, they are attracting cheapskates who would never pay $11 for a small pizza, and are simply upgrading their Little Caesars for the night.
This is the same reason most marketing experts believe you should never give a product away for free. It diminishes the value of it. A buy one, get one free tactic is more widely approved.
Regardless, I was excited to take advantage of their marketing mistake. I called to place my order, and was quickly informed that they had run out of cheese.
You're infuriating your loyal customers, while not truly winning over any newbies. What a horrible, horrible marketing idea.