August 21, 2009
Aurelios Pizza Marketing Blowup
Yesterday, Aurelios Pizza, my favorite thin-crust pizza place in Chicago celebrated their 50th anniversary by offering their pizzas at their 1959 prices. $1.75 for a small, etc. An amazing deal.
Now, marketing gurus will tell you this is typically a bad marketing practice. Aurelios is a premium pizza company. For one day, they are attracting cheapskates who would never pay $11 for a small pizza, and are simply upgrading their Little Caesars for the night.
This is the same reason most marketing experts believe you should never give a product away for free. It diminishes the value of it. A buy one, get one free tactic is more widely approved.
Regardless, I was excited to take advantage of their marketing mistake. I called to place my order, and was quickly informed that they had run out of cheese.
You're infuriating your loyal customers, while not truly winning over any newbies. What a horrible, horrible marketing idea.
Note: This post has been contributed. Photo by Daian Gan from Pexels It is a new year and that invites in plenty of opportunities to take...
Both in Peoria and up here in the Chicago suburbs, I have had multiple Jimmy Johns employees who have memorized my order and start preparin...
This post has been contributed. You’ve undoubtedly heard it by now. We are living an unsustainable lifestyle as a species. The fact tha...
This post has been contributed. https://unsplash.com/photos/ffmkD8dm7Zw When you first realize that you’re not feeling as health...