August 31, 2009
There is a Power Mart gas station at 127th and Ridgeland in Palos Heights, a suburb SW of Chicago. I was in the area the other day, stopped by on a whim, and left mesmerized by their marketing brilliance.
On the gas pump was a note that said "5 cents off a gallon if you pay in cash." Now, loyal reader Brent recently told me this was illegal, but they're doing it. I walked inside to hard-wood floors, beautifully displayed wine racks, and a SEPARATE deli/food stand inside the gas station. This is important. Now, you're not getting your hot dog at the Power Mart but at a local deli.
Last but not least, they handed my change back to me the right way.
If you're in the area, stop by. They've earned it.
Posted by Eric Olsen at 11:49 AM