November 09, 2009

A Gas Station that Sells only Non-Saudi Oil?

What do you think about the idea of a gas station that sells only non-Saudi oil? If that was their branding differentiator, if they promoted it as an act of both patriotism and an act of peace, would you want to fill up there? And would you be willing to pay any more per gallon to do so?


Anonymous said...


LizM said...

You bet I would!

Eric Olsen said...

i definitely would for geopolitical reasons, so i did a little research. Sunoco, a popular east coast retailer, uses NO saudi oil. For them, it's a refinery process issue more than a political statement, but why not use it to your advantage. I think it could be an AMAZINGLY effective marketing campaign!