I take my recommendations seriously.
I highly recommend the documentary, Food Inc. This film depicts exactly where the majority of our food comes from in a much more compelling way than either King Corn or Fast Food Nation does. In fact, for the first time, it actually made us go out and buy organic meat this weekend (which means grass-fed animals, not processed and chemically enhanced corn-fed). The chicken was unreal.
But anyway, one of the rebuttal arguments in the movie from a farmer of a non-organic, cattle prison feed lot defended his business merely by saying, "We're not bad people. We work hard."
As if the effort alone determines the worth of the action?