May 11, 2010

Blue Pizza

Kids don't need motivation to want pizza. It's a natural favorite straight from birth. But how do you differentiate yourself as a pizza place to children among your dozens of competitors? If you're not Chuck E. Cheese and don't have 100s of video games and ball pits at your disposal, what can you do to make kiddies want to come to you?

Make your pizza blue.

10 cents in organic food coloring. Add it to the dough. Make the dough look like hot-blue play dough, but taste the exact same. Hot blue dough, white cheese, red pepperoni. Still color-coordinates. Still looks good.

All things being equal, if you're a kid, wouldn't you want the blue pizza?

11 comments:

TJarrett said...

How long did purple ketchup last?

Eric Olsen said...

I was waiting for that point. It's a similar strategy, but not identical.

Ketchup was already a cool color. Bright red is fun.

Pizza crust is pale, brown and dull. Blue plusses it up.

TJarrett said...

So, in your opinion would ketchup have less appeal if it were brown/white/some other unexciting color?

Eric Olsen said...

it's easier to think of the example with a new product than with a stapel like ketchup.

it's why every soda has coloring in it.

TJarrett said...

I've never spent so much time thinking about ketchup, but now you've got me wondering why it is so popular among children...

Eric Olsen said...

sweet + salty. it's the gateway food to finer foods.

Jason Jamnik said...

How many times have you voted for a new Mountain Dew flavor?

Eric Olsen said...

i tried all 3 of the new flavors. none were great enough to inspire a vote......i mean, i don't know what you're talking about.

Anonymous said...

i think blue is considered the most unappetizing color

Eric Olsen said...

but when you were a kid, you probably wanted to eat your blue play-dough.

LizM said...

My kids would have eaten out of the litter box if it came with a jingle and a clown. Come to think of it, one probably still would.