June 28, 2010

The Death of Retail and Real-Life Browsing

I needed new eyeglasses. So, I went to the mall. Tried on a bunch of pairs. Found one pair of frames I really liked.

Wrote down the SKU number. Went home. Looked it up online. Purchased it for half the store's retail price.

If we keep doing this, the retail stores won't stay in business, and I won't be able to use this tactic. But, I'm stupid if I pay double for the same thing.

So, what's the solution?

4 comments:

AceJournalist said...

I always try to use coupons. I hardly ever pay full price. I still love the mall and shop on their online stores a lot. I don't think the mall will have a problem.

Eric Olsen said...

but that's the point. If we decide to shop mainly on their online stores, why won't they give up the retail game and stick largely to their online offering. Otherwise, the storefront is really just a big expensive billboard.

Crow said...

Sometimes it's convenient to have a retail store nearby. Especially for food :P

I shop on amazon a LOT because I know it's cheap there plus there are some products that I just can't find anywhere else. It saves me time. Until the day that everyone knows about the benefits of online shopping, I don't think there will be a significant impact on retail stores.

the Ecclestons said...

Women need to try things on:)! Bottom line!