Higher Ed Still Hot?

I work in higher education, for a private university that has achieved record enrollment numbers each year over the past 3, coinciding with the worst economic drop in the past century.

This isn't just my school. It's a trend across higher education. And it's really confusing to me.

Because as the economy gets worse, parents should be finding it harder and harder to help put their kids through college. And yet, simultaneously, they're seeing that individuals without higher degrees are the biggest victims of unemployment right now.