October 06, 2011

How Steve Jobs Redefined Marketing

Marketing (definition, pre-Jobs)

Understanding your product's competitive differentiation, and best selling this angle to your audience.

Marketing (definition, 2011)

Analyzing consumer need and re-designing your product to better match it.

How To Make Winter Fun Again

Note: This post has been contributed. When the winter comes, there is a general feeling amongst us of sluggishness. Why bother...