In a World of Perfect Information, Does Your Company Exist?

In a world of perfect information - if people knew absolutely everything about your product, pricing and competition - is your company still in business?

You don't have to be the best. You can be the closest. You can be the cheapest.


But, your reason for existing can't be consumer ignorance. It can't be because your customers haven't discovered the better and cheaper offering you simply can't compete with. Because that ignorance is going away.