October 27, 2011

In a World of Perfect Information, Does Your Company Exist?

In a world of perfect information - if people knew absolutely everything about your product, pricing and competition - is your company still in business?

You don't have to be the best. You can be the closest. You can be the cheapest.


But, your reason for existing can't be consumer ignorance. It can't be because your customers haven't discovered the better and cheaper offering you simply can't compete with. Because that ignorance is going away.

Encouraging Your Kids to Vote When They’re Older

This post has been contributed. Voting and elections are the cornerstone of our democracy through the way they give us all a voice. And, yo...