Mattress Shopping is Stuck in the 90s
As the democratization of information has evolved, and with the help of my friends at Consumer Reports, this has made my purchasing decisions over the last 5 years extremely rewarding.
But, today, I am in the market for a mattress. And I am learning that, unlike nearly all other retail purchases, consumers have no power in the mattress-buying process.
It's uniquely impressive. These mattress companies have figured out how to avoid the ability to comparison shop altogether. For example, when Sealy sells a mattress through Sears, they might name it Ultraplush 2100. When Sealy sells the exact same mattress through American Matress, they name it ComfortMotion.
I can't figure out how to objectively determine the best quality sub-$600 king-size mattress out there. It's infuriating. It's brilliant.