April 03, 2012

Social Media Marketing Major? Please Don't.

When I first heard of colleges starting Social Media Marketing majors, I thought it was pretty cool.

After all, social media has become a significant part of my marketing career, and likely, my future.

But the more I thought about it, the more I realized that majoring in Social Media Marketing would be like a design-minded individual majoring in Billboard Design.

It's just marketing.

We don't need to create a social media marketing major. The marketing major itself should change based on the ever increasing importance of social persuasion.